Pioneering insider risk detection
in cybersecurity ecosystems
NetClean Annual Report 2024
Milestones
A year of strategic evolution and impact
In 2024, we deepened our role in the cybersecurity ecosystem, evolving NetClean ProActive into an embedded solution, strengthening customer value, expanding globally, and accelerating product innovation — all with a focus on insider risk detection.
001/005
Business transformation
In 2024, we evolved from a standalone product to an embedded cybersecurity solution, integrating ProActive into EDR, MDR, and XDR platforms to strengthen insider risk detection.
002/005
Customer retention
We enhanced usability, scalability, and security to improve the customer experience and reinforce long-term value in cybersecurity programs.
003/005
Distribution expansion
After building a strong UK presence, we shifted focus to the U.S., refining our partner-first model to embed ProActive into key security platforms.
004/005
Sales strategy
With a leaner, more agile team, we moved away from standalone sales — focusing instead on embedding ProActive within cybersecurity ecosystems.
005/005
Product roadmap execution
We launched major updates in observability, authentication, and fleet management, and expanded detection with NCMEC hashes to boost insider threat response.
This year, we didn’t just evolve our product—we reshaped our position in the cybersecurity landscape.
Earlier reports
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Annual report 2023
In 2023, NetClean focused on strengthening and building upon the key strategies we initiated in 2022. We improved our market approach to better meet changing customer needs and market trends, based on our updated go-to-market strategy.
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Annual report 2022
2022 was a transformative year for NetClean. We completed a radical shift in our go-to-market strategy, re-engineered our core product, grew headcount by 30% and expanded into critical growth markets: the UK & Ireland, the rest of the Nordics and the Benelux region.
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Annual report 2021
2021 was a watershed year for NetClean. We made decisive moves to unleash our potential against a changing backdrop. Our leadership team became stronger than ever. And we rebuilt our go-to-market strategy to help us scale internationally.